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Free Generative Engine Optimization (GEO) Course

18 practical modules on how to get your brand discovered, cited, and recommended by ChatGPT, Gemini, Claude, and Perplexity. Modules 1 to 8 are available now, and the rest are coming soon.

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8 of 18modules live · ~6 hours · Free, no signup
Chapters
01What is GEO?The definition, why it exists now, and the vocabulary for everything that follows02The Shift from Search Engines to AI Answer EnginesThe adoption data, the mechanism behind synthesis, and where the shift hasn't happened yet03GEO vs SEO: Same Goal, Different GameWhere the two disciplines share a floor, where they diverge, and the framings to avoid04How Search Engines Discover, Index, and Rank ContentCrawling, indexing, and ranking explained, with real failure-mode examples05How LLMs Actually Work (Without the Jargon)Next-token prediction, hallucination, parametric memory vs retrieval06How AI Finds and Generates AnswersThe RAG pipeline walked through on a real query, step by step07Why Some Brands Get Mentioned and Others Don'tThe citation gap, four root causes, and the compounding visibility effect08What Makes a Brand Visible in AI? The Four PillarsCapstoneThe complete framework: retrievability, extractability, corroboration, distinctiveness
09Running Your First GEO AuditComing soonA structured audit process using your Module 8 scorecard as the starting point
10Prompt Research and Visibility MappingComing soonFinding the exact prompts your buyers use and mapping where you're absent
11Prioritizing GEO OpportunitiesComing soonHow to rank opportunities by impact before you spend a single hour of effort
12Building Your Entity FoundationComing soonMaking your brand consistently recognizable across every source a model reads
13Structuring Content for AI RetrievalComing soonThe exact content structure that maximizes extractability without sacrificing SEO
14Building Citation AuthorityComing soonGenerating the third-party corroboration that models weight most heavily
15Platform-Specific GEOComing soonWhat changes between ChatGPT, Perplexity, Gemini, and Google AI Mode
16Measuring GEO PerformanceComing soonThe metrics that actually matter and how to track citation rate over time
17Building a Sustainable GEO SystemComing soonTurning a one-time effort into a compounding, maintainable practice
18Bonus: Competitive GEO IntelligenceComing soonTracking which prompts your competitors own and finding the gaps they're missing
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