Scrunch AI Alternative for AI Brand Monitoring and GEO

Feature comparison

Botric vs Scrunch, feature by feature.

Both tools track how AI search talks about your brand. Scrunch goes deeper on AI agent traffic and site analysis, and much of it sits on Enterprise. Botric is built for teams that want to sign up and get going.

Feature
AI visibility tracking	An AI Visibility Score from 0 to 100, plus share of voice against up to 5 competitors, citations and sentiment. Shown per engine and overall, refreshed every week.	Monitoring and citations with sentiment, funnel stages and sources. Core covers 125 prompts and 5,000 responses a month.
Prompts	Botric suggests prompts for you across four search intents. You can edit them, and compare up to 5 competitors on the same prompts.	Prompts with personas, funnel stages, languages and countries (1 each on Core), 5 competitors, AI Search Trends and limited query fan-out.
Finding content gaps	Content Gap Analysis shows the topics and questions you're missing, then sends the most important ones to the Content Agent.	Insights and recommendations, plus 5 site audits a month on Core.
Writing content	The Content Agent writes articles, pages and FAQs with schema markup. Every paid plan includes unlimited AI blogs.	Basic content generation and 1 page optimization a month on Core. More on Enterprise.
Chat agent for your website	A 24/7 Chat Agent trained on your docs. It answers questions, creates tickets and bookings, and hands off to your team with the full chat history.	None listed on its plans.
Site audit	Site Audit scores your site health, checks robots.txt, sitemap and llms.txt, and lists issues by priority.	AI agent and bot traffic analytics, 5 site audits a month and a 25-page site map on Core. Enterprise adds Agent Pages and AXP, which serve a version of your site built for AI agents.
Teams and enterprise	Infinity includes 5 workspaces, 5 sites and 5 seats. Enterprise is custom, with SSO and SLAs.	Enterprise adds custom workspaces and licenses, API access, SSO (SAML, OIDC), 9 engines, a dedicated account team and executive reporting.

Pricing

Scrunch pricing vs Botric pricing.

Monthly prices for every plan, and what each one includes.

Core$250/mo
- 125 prompts
- 4 engines
- 5 site audits a month
- 1 workspace
- 5 users
EnterpriseCustom
- 9 engines, incl. Claude and Gemini
- API and SSO
- Dedicated account team
- Demo first

Good to know

Core tracks ChatGPT, Perplexity, Google AI Overviews and Copilot.
Claude, Gemini, AI Mode, Meta AI and Grok are Enterprise only.
7-day free trial on Core.
Agencies: Agency Core is $500/mo for 250 prompts and 3 brands.

Free$0/mo
- 5 prompts
- ChatGPT
- SEO and GEO audits
- No card needed
- Not included: MCP & API access
Bit$15/mo
- 15 prompts
- ChatGPT, AI Overviews
- Unlimited AI blogs
- 1 Chat Agent
- Not included: MCP & API access
Byte$49/mo
- 25 prompts
- Adds Perplexity
- Unlimited AI blogs
- 1 Chat Agent
- Not included: MCP & API access
Infinity$149/mo
- 150 prompts
- Adds Gemini and Claude
- Unlimited AI blogs
- 5 Chat Agents
- 5 seats
- MCP & API access
EnterpriseCustom
- SSO and SLAs
- Volume pricing

Good to know

No demo needed for any plan.
Every engine in your plan is included. Weekly tracking.
Free plan, plus a 7-day free trial on every paid plan.
Annual billing: $12.50, $45 or $136/mo.

Prices from scrunch.com/pricing and botric.ai/pricing, checked 14 Oct 2026.

Scrunch Core vs Botric Infinity

Core is the only Scrunch plan with a listed price. Here's how it compares with Botric's top plan.

	Core	Infinity
Monthly price	$250	$149
Prompts	125	150
ChatGPT, Perplexity, AI Overviews
Copilot
Gemini	Enterprise only
Claude	Enterprise only
Google AI Mode	Enterprise only
Content writing	Basic	Unlimited AI blogs
Website chat agent		5
Users	5	5
Free trial	7 days	7 days

Botric Infinity costs $101/mo less than Scrunch Core and includes Gemini and Claude, which need Scrunch Enterprise. Scrunch still has the edge on Copilot, AI agent traffic analytics and site audits.

Every plan, side by side

Scrunch and Botric, plan by plan.

Scrunch Core tracks four engines. The other five are on Enterprise.

			7-day free trial on every paid plan
	Core	Enterprise	Bit	Byte	Infinity
Price and access
Price	$250	Custom quote, demo first	$15$12.50 annual	$49$45 annual	$149$136 annual
Sign up online
Free trial	7 days	Demo	7 days	7 days	7 days
AI engines
ChatGPT
Google AI Overviews
Perplexity
Copilot
Gemini
Claude
Meta AI
Google AI Mode
Grok
Tracking
Prompts	125	Custom	15	25	150
Competitors compared	5	Custom	5	5	5
Content and support
Content writing	Basic	Advanced	Unlimited AI blogs	Unlimited AI blogs	Unlimited AI blogs
Website chat agent			1	1	5
Team
Users or seats	5 licenses	Custom	1	2	5
Workspaces	1	Custom	1	1	5

Compare Bit, Byte and Infinity in detailEvery paid plan starts with a 7-day free trial.

See Botric plans Start 7-Day Free Trial

Price calculator

Pick your engines and prompts. See what each tool costs.

Choose the AI engines you need and how many prompts you want to track. Anything beyond Scrunch Core needs a demo and a quote.

Why Botric

Why teams pick Botric over Scrunch.

Scrunch is a strong platform for AI agent traffic and site analysis, built for companies that buy through sales. Botric is built for teams that want to sign up today and fix what they find.

1

More engines, no demo

Access

Scrunch

Core is $250/mo and tracks four engines. More engines need Enterprise and a demo.

Botric

Pick Bit, Byte or Infinity for $15, $49 or $149/mo, with a 7-day free trial.

2

Gemini and Claude on a self-serve plan

Engines

Scrunch

Claude, Gemini, Meta AI, Google AI Mode and Grok are Enterprise only.

Botric

Infinity tracks ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude for $149/mo.

3

Fix the gaps, not just find them

Content

Scrunch

Core includes basic content generation and 1 page optimization a month.

Botric

Content Gap Analysis finds what's missing, and the Content Agent writes the articles, pages and FAQs to fill it, with schema markup. Every paid plan includes unlimited AI blogs.

4

See the visits AI sends you

Traffic

Scrunch

Core includes AI agent and bot traffic analytics and a reporting dashboard. Looker Studio and API access are on Enterprise.

Botric

Connect Google Analytics and Search Console to see visits from each AI assistant, by page, next to your total traffic. You get an alert when your score or a competitor's changes.

When Scrunch is the better pick

If you need AI agent and bot traffic analytics, site audits or funnel stages on Core, or Agent Pages, AXP, full query fan-out, API, MCP, CLI and Looker Studio access, SSO, 9 engines and a dedicated account team on Enterprise, Scrunch is the better fit.

Try both

Both have a 7-day trial, so test them together.

Scrunch Core and Botric both start with a 7-day free trial. Run both on the same prompts and compare.

Day 0
Run the free audit
Enter your website URL. You'll get results in about 30 seconds, no card needed.
Day 1
Start both trials
Start Scrunch Core's trial and Botric's, and give both the same prompts and competitors.
Week 1
Compare the results
Check which engines each one tracks on your plan, then put Scrunch's insights next to Botric's content gaps and drafts.

Stay with Scrunch if

You need AI agent and bot traffic analytics and site audits.
Agent Pages or AXP is on your roadmap.
You need personas, funnel stages and query fan-out.
You need SSO, API access and a dedicated account team (all on Enterprise).

Switch to Botric if

You want to buy online instead of booking a demo for more engines.
You need Gemini and Claude without an enterprise contract.
You want tracking, content writing and a website chat agent in one plan.
You want 150 prompts for $149 instead of 125 for $250.

Customer results

What customers say about Botric.

Three teams that used Botric to track their AI visibility and publish the content that improved it.

Grey Aesthetics

We had strong recognition across Orange County and a loyal patient base. What we didn't have was visibility when those patients researched treatments online before booking. Botric bridged that gap in ways we didn't think possible in 60 days.

Shannon HunterCEO & Founder

myIDFi AI

I hadn't really thought about how AI platforms like ChatGPT talked about our business until we started using Botric. Seeing where we showed up, where we didn't, and what to improve has been incredibly helpful and easy to understand.

Jeffrey Lee NelsonFounder & CEO

We built MotorEnvy so people could drive the cars they want without owning them. Botric fixed our AI visibility, so when someone asks ChatGPT, Perplexity or Gemini about car subscriptions, we're in the answer, and we show up on Google too.

Michael ChuangFounder & CEO

What impressed us most about Botric wasn't just the visibility data, it was the clarity behind it. The platform helped us understand how AI platforms interpreted our brand, where competitors were outperforming us, and what to fix.

Dana FarboFounder & CEO

Luminary

We built Luminary to go beyond search engines and AI chatbots, a new way to explore ideas and deeply understand the world. Botric helped more people discover Luminary by expanding our visibility across Google and the AI platforms where curiosity increasingly begins.

Aditya KaulFounder & CEO

We've used plenty of marketing platforms over the years, but Botric answered a different set of questions: how ChatGPT and other LLMs understood our brand, and where our content was making an impact. The recommendations were practical and easy to apply.

Thuto Michael LentsoaneFounder

Teams on Botric FAIM logo

Luminary AIAI exploration and learning platform

GEO + SEO · 90 days

123+

AI citations across 7 platforms, from zero visibility at the start.

AI citations by platform, before and after

ChatGPT0 → 26

Perplexity0 → 27

Claude0 → 11

DA 1 → 35domain authority51×impression growth

What Botric did

30+ high-intent prompts mapped and tracked across ChatGPT, Perplexity and Gemini from week one
Blog content restructured for LLMs to read, extract and cite, with schema and entity clarity work
470 quality backlinks built from a domain authority of 1

Read the case study →

Grey AestheticsMed spa, Newport Beach

GEO + SEO · 60 days

178+

AI citations for local treatment and med spa searches.

AI citations by platform, before and after

Perplexity11 → 42

Grok7 → 39

ChatGPT15 → 25

DA 7 → 35domain authority2.5×impression growth

What Botric did

GEO-first treatment comparison and explainer content built to be extracted by AI models
Service pages rebuilt with treatment depth and MedicalClinic, Service, FAQPage and BreadcrumbList schema
Local GEO targeting across Newport Beach and Orange County

Read the case study →

MotorEnvyLuxury car subscription

GEO + SEO · 3 months

+80%

AI answers naming MotorEnvy across 8 platforms, from 172 to 310.

AI answers naming MotorEnvy, before and after

ChatGPT3 → 49

Perplexity21 → 40

Claude3 → 19

61keywords at #1 on Google+24%monthly Google clicks

What Botric did

A dedicated page for each car brand and market combination that buyers search
Buyer prompts mapped by market and car brand, then measured by our team across 8 AI platforms
FAQ, service and business structured data, with a canonical on every page

Read the case study →

Want a team to run this for you?Managed GEO is Botric's done-for-you service to improve AI search visibility.

Explore Managed GEO

Questions

Scrunch alternatives: common questions.

Pricing, engines, free trial, and when Scrunch is the better pick.

Q1Who are Scrunch's competitors, and what is the best alternative?

Scrunch (also called Scrunch AI) competes with AI visibility tools like Botric, Profound, Peec AI and Otterly.AI. It suits teams that need AI agent traffic analytics, site audits or Agent Pages. If you'd rather buy online and get content writing and a website chat agent, Botric is worth a look.

Q2How much does Scrunch cost?

Scrunch Core is $250/mo for 125 prompts, 5,000 responses a month, 5 site audits, 1 brand workspace and 5 users, with a 7-day free trial. Enterprise is priced after a demo. Agency Core is $500/mo for 250 prompts and 3 brand workspaces.

Q3Does Scrunch track Claude and Gemini?

Only on Enterprise. Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok. Botric includes Gemini and Claude on Infinity ($149/mo, or $136/mo billed yearly).

Q4What is the cheapest alternative to Scrunch?

Botric. The Free plan is $0 and tracks ChatGPT on 5 prompts, no card needed. The Bit plan is $15/mo, or $12.50/mo billed yearly, and tracks ChatGPT and Google AI Overviews. Scrunch Core is $250/mo. Every paid Botric plan starts with a 7-day free trial.

Q5Does Scrunch have a free trial?

Yes, Scrunch Core has a 7-day free trial. Every paid Botric plan has one too, so you can run both on the same prompts. Botric also has a Free plan with no card needed.

Q6What does Scrunch do better than Botric?

AI agent and bot traffic analytics, site audits and funnel stages on Core. On Enterprise: Agent Pages and AXP, query fan-out, API, MCP, CLI and Looker Studio access, SSO and a dedicated account team. If those matter most, go with Scrunch.

Q7Can Botric guarantee AI citations?

No. No tool can promise that an AI assistant will cite your brand. Botric shows you where you stand, finds the gaps and helps you write content that your team reviews before it goes live. Results also depend on things no single tool controls.

A Scrunch alternative for AI search visibility tracking.

Botric vs Scrunch, feature by feature.

Scrunch pricing vs Botric pricing.

Scrunch Core vs Botric Infinity

Scrunch and Botric, plan by plan.

Pick your engines and prompts. See what each tool costs.

Why teams pick Botric over Scrunch.

More engines, no demo

Gemini and Claude on a self-serve plan

Fix the gaps, not just find them

See the visits AI sends you

Both have a 7-day trial, so test them together.

Run the free audit

Start both trials

Compare the results

Stay with Scrunch if

Switch to Botric if

What customers say about Botric.

Scrunch alternatives: common questions.

Start today, no demo needed.