When Luminary launched, it introduced a new way to explore and understand information. As more people began discovering products through Google and AI assistants, Botric helped ensure Luminary was visible wherever that discovery happened.
“We built Luminary to go beyond search engines and AI chatbots, a new way to explore ideas and deeply understand the world. Botric helped more people discover Luminary by expanding our visibility across Google and the AI platforms where curiosity increasingly begins.”
Luminary is a new kind of AI platform built for exploration and understanding. Instead of simply answering questions, it helps people explore topics through interactive explanations, videos, quizzes, trusted sources, related ideas, and visual learning. As AI assistants increasingly become where people discover products, Botric helped expand Luminary's visibility across the platforms where that discovery now happens.
As more people began using Google, ChatGPT, Perplexity, and other AI assistants to discover products and explore new topics, visibility across those platforms became increasingly important.
As AI assistants become the starting point for discovery, being visible across them is becoming just as important as ranking on Google.
Limited visibility across AI assistants for exploration, discovery, and understanding-related queries, despite having a differentiated product.
A DA score of 1 meant search engines had no reason to trust the site. Even perfectly written content wouldn't rank without foundational authority signals.
No external sites were referencing or citing Luminary. Without third-party validation, both Google and AI models had no basis to surface the brand.
Existing content didn't clearly communicate Luminary's unique positioning, making it harder for language models to confidently understand, categorize, and recommend the product.
Botric doesn't treat SEO and GEO as separate workstreams. They're deeply interconnected. Authority signals feed LLM trust, content structure determines citation probability, and backlink profiles anchor both. The engagement ran three tracks simultaneously across a 90-day sprint.
Full technical audit completed. Botric mapped 30+ LLM prompts and ran every one through ChatGPT, Perplexity, and Gemini to establish a baseline. Luminary appeared in none of them. A backlink campaign launched targeting topically relevant domains. The first content pieces were published targeting "tools to understand difficult concepts" (now ranking #1). Schema and entity structure were implemented across all pages.
Impressions jumped 24× to 7.4K in a single month, the clearest signal that the content and authority strategy was gaining traction. The homepage climbed from position 17 to 6.5. Blog posts began entering the top 10 for concept-explainer queries. The first confirmed LLM citations appeared, and Luminary began showing up in Perplexity answers for "AI platform for exploring and understanding complex topics." Active users grew from 236 to 753.
Domain Authority hit 35 (from 1). Impressions reached 15.7K. Organic users grew 80× from onboarding to 239/month. Multiple blog posts now ranking positions 1–7. Luminary cited across 30+ target prompts in AI-generated answers. "Tools to explain difficult concepts" and "AI concept clarification tools" both hit position #1 in Google.
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| Metric | Before (March) | After (May) | Change |
|---|---|---|---|
| Monthly impressions | 305 | 15,700 | +51× |
| Monthly clicks | 25 | 296 | +11.8× |
| Average search position | 17.8 | 11.8 | ↓ 6 positions |
| Domain Authority | 1 | 35 | +34 pts |
| Total backlinks | 0 | 470 | 470 new |
| Monthly active users (all traffic) | 173 | 753 (Apr peak) | +4.4× |
| Monthly sessions | 540 | 2,128 | +3.9× |
| Organic search users/mo (search-only) | 3 | 239 | +80× |
| LLM citations (tracked prompts) | 0 / 30 | 30+ / 30 | 0 → full |
Most agencies track Google. Botric also tracks where people increasingly discover products: ChatGPT, Perplexity, Claude, Gemini, Grok, Meta AI, and Google AI Mode. Botric helped significantly expand Luminary's visibility across these platforms. The data below shows that growth, platform by platform, week by week.
Perplexity recommended:
KhanmigoQuizlet AISocratic by GoogleNotebookLMExplainpaperLuminary AI — not mentioned.
Perplexity recommended:
Luminary AI ✓KhanmigoNotebookLMQuizlet AI“Luminary stands out as a new way to explore and understand information through interactive explanations, videos, quizzes, trusted sources, visual learning, and connected ideas.”
Tracked from day one. Every number is real.
In March, Luminary had no meaningful keyword rankings. By May, Botric's content strategy had placed them in positions 1–7 across 14+ competitive keywords in the student AI tools category.
Luminary reflects a much broader shift. Across nearly every category, people increasingly discover products through AI assistants before traditional search. As that behavior continues to grow, being visible in AI-generated recommendations is becoming just as important as ranking on Google.
The opportunity to establish AI visibility is still early. By investing in GEO now, Luminary has built a strong foundation across both search engines and AI assistants, with that visibility continuing to compound over time.
AI assistants are now the first stop for product research. Zero presence there means zero consideration, regardless of how good your Google rankings are.
GEO is where SEO was in 2012. The brands that establish citation presence now will be significantly harder to displace in 12 months.
Authority signals feed both channels. The backlink and content work Botric built for Luminary didn't just improve Google rankings, it also helped LLMs trust the brand.
In just 90 days, Botric significantly expanded Luminary's visibility across Google and leading AI assistants, helping more people discover a platform built to redefine how people explore and understand information.
Luminary is one example of how a strong product can reach significantly more people with the right GEO and SEO strategy. If you're building something great, Botric can help ensure people discover it across both search engines and today's leading AI assistants. Get your free visibility audit in under 30 seconds.
