About Botric
Botric is on a mission to change how businesses get discovered and how they support the customers that discovery sends. As buyers move from typing into Google to asking ChatGPT, Gemini, and Perplexity for recommendations, being visible is no longer about ranking on a search results page, it's about being the answer an AI gives. Once that visitor arrives, they expect instant, intelligent, personalized support.
Botric brings both halves of that problem into one platform. We help businesses structure their websites and content so AI systems understand, trust, and recommend them, and we deploy AI-powered chat agents that handle support, qualify visitors, and book meetings around the clock. Instead of stitching together SEO tools and separate support software, Botric gives teams one AI-native system for discovery and customer experience.
We're a small, remote, fast-moving team building in a category that didn't exist a few years ago.
About the Role
We're hiring a Performance Marketing Manager to own paid acquisition end to end, Meta, Google, and social. You'll be responsible for turning ad spend into signups, free audits, and pipeline, and for knowing exactly what it costs us to get there. This is a hands-on, execution role: you'll be writing ad copy, building campaigns, and reading the numbers yourself, not managing an agency from a distance.
Because we're early-stage, you'll have real budget ownership and the ability to test fast without layers of approval.
Responsibilities
- Plan, launch, and manage paid campaigns across Meta, Google Search/Display, and other social platforms
- Own the full acquisition funnel from ad to landing page to signup, and identify where prospects drop off
- Set and manage budgets, monitor CAC and ROAS by channel and campaign, and reallocate spend based on what's actually working
- Write and test ad creative and copy, or brief and direct creative from a designer/copywriter
- Build and maintain UTM tracking, conversion events, and attribution so results are measurable, not guessed at
- Run structured A/B tests on creative, audiences, and landing pages, and turn results into a repeatable playbook
- Report weekly on spend, performance, and pipeline impact to the founding team, in plain numbers, not vanity metrics
Requirements
- 2+ years running paid acquisition for a B2B SaaS or startup, with direct hands-on ownership of Meta and Google Ads accounts
- Comfortable with campaign structure, bidding strategies, audience targeting, and conversion tracking (GA4, Meta Pixel, or equivalent)
- Data-literate: you can read a spreadsheet of campaign performance and know what to do next without being told
- Strong copywriting instincts, or the judgment to brief and evaluate creative from someone who has them
- Self-directed and comfortable owning a budget with real accountability for the numbers it produces
- Based in India
Nice to Have
- Experience marketing into a category buyers are still learning to search for (GEO, AI visibility, or a comparable emerging space)
- Familiarity with SEO or content marketing, since paid and organic acquisition will need to work together here
- Experience with landing page testing tools and basic CRO principles
Why Join Botric
- Remote-first: work from wherever you do your best work
- Real budget ownership, with the speed to test and iterate without long approval chains
- Direct access to the founding team and the product roadmap
- A front-row seat in a category that's still being defined
How to Apply
Send your resume and a short introduction to careers@botric.ai.
Subject line: Performance Marketing Manager Application - Your Name
Feel free to include a link to your LinkedIn profile and, if you have one, a portfolio or examples of campaigns you've run. There's no application form, just an email that tells us who you are and why this role is interesting to you.